The mission of Wholesome Wave is to empower communities to make better food choices. By creating partnership-based programs in historically excluded urban and rural communities, Wholesome Wave increases access to and affordability of fresh, locally grown food to nourish neighborhoods across America. These initiatives, such as the Double Value Coupon Program (DVCP) and the Fruit & Veggie Prescription Program (FVRx), demonstrate and support the viability of healthy food commerce and its ability to rebuild our nation’s food system. Wholesome Wave leverages private andpublic funds, as well as existing Federal, State and local government programs, to foster collaborative efforts through a national network of strategically targeted program partners. This network of partners works in concert to transform current realities in the American food system.